\u901a\u5e38\u306eURL\u3092\u4f7f\u3063\u3066\u3044\u308b\u3068\u3001\u3069\u306e\u5e83\u544a\u304b\u3089\u6765\u305f\u4eba\u306a\u306e\u304b\u5224\u5225\u3067\u304d\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u3044\u3046\u7279\u5225\u306a\u8ffd\u8de1\u30b3\u30fc\u30c9\u3092\u4ed8\u3051\u305fURL\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u3069\u306e\u5e83\u544a\u304c\u6700\u3082\u52b9\u679c\u7684\u306a\u306e\u304b<\/b>\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\nUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/h2>\n
UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001URL\u306b\u8ffd\u52a0\u3059\u308b\u7279\u5225\u306a\u30bf\u30b0\u306e\u3053\u3068\u3067\u3059\u3002\u4ee5\u4e0b\u306e5\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n
\u5fc5\u9808\u30d1\u30e9\u30e1\u30fc\u30bf<\/h3>\n\n- utm_source\uff08\u53c2\u7167\u5143\uff09<\/b>\uff1a\u3069\u3053\u304b\u3089\u6765\u305f\u304b\u306e\u5927\u5143\uff08\u4f8b\uff1aInstagram\u3001\u5730\u4e0b\u9244\u3001\u90f5\u9001\u30c1\u30e9\u30b7\uff09<\/li>\n
- utm_medium\uff08\u30e1\u30c7\u30a3\u30a2\uff09<\/b>\uff1a\u5e83\u544a\u306e\u5f62\u5f0f\uff08\u4f8b\uff1aQRcode\u3001social\u3001print\uff09<\/li>\n
- utm_campaign\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09<\/b>\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff08\u4f8b\uff1a\u6625\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u65b0\u5546\u54c1PR\uff09<\/li>\n<\/ul>\n
\u30aa\u30d7\u30b7\u30e7\u30f3\u30d1\u30e9\u30e1\u30fc\u30bf<\/h3>\n\n- utm_content\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\uff09<\/b>\uff1a\u540c\u3058\u5e83\u544a\u5185\u3067\u306e\u9055\u3044\u3092\u533a\u5225\uff08\u4f8b\uff1a\u4e0a\u90e8\u30dc\u30bf\u30f3\u3001\u4e0b\u90e8\u30dc\u30bf\u30f3\uff09<\/li>\n
- utm_term\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\uff09<\/b>\uff1a\u691c\u7d22\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n<\/ul>\n
\u5b9f\u8df5\u7684\u306a\u8a2d\u5b9a\u4f8b<\/h2>\n\u274c \u5206\u304b\u308a\u306b\u304f\u3044\u8a2d\u5b9a\u4f8b<\/h3>\n\u5730\u4e0b\u9244\u5e83\u544a\uff1a\nutm_source=qrcode\nutm_medium=subway\n\nInstagram\u6295\u7a3f\uff1a\nutm_source=instagram\nutm_medium=instagram\n<\/code><\/pre>\n\u3053\u306e\u8a2d\u5b9a\u3060\u3068\u3001GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u300cinstagram\u300d\u304c\u53c2\u7167\u5143\u3068\u30e1\u30c7\u30a3\u30a2\u4e21\u65b9\u306b\u8868\u793a\u3055\u308c\u3066\u6df7\u4e71\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n
\u2705 \u63a8\u5968\u3059\u308b\u8a2d\u5b9a\u4f8b<\/h3>\n\u5730\u4e0b\u9244\u5e83\u544a\uff1a\nutm_source=subway\nutm_medium=QRcode\nutm_campaign=2025spring\n\nInstagram\u6295\u7a3f\uff1a\nutm_source=instagram\nutm_medium=QRcode\nutm_campaign=2025spring\n\n\u90f5\u9001\u30c1\u30e9\u30b7\uff1a\nutm_source=postal\nutm_medium=QRcode\nutm_campaign=2025spring\n<\/code><\/pre>\n\u3053\u306e\u8a2d\u5b9a\u306a\u3089\u3001GA4\u3067\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u660e\u78ba\u306b\u533a\u5225\u3067\u304d\u307e\u3059\uff1a<\/p>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143\u30ec\u30dd\u30fc\u30c8<\/b><\/p>\n\n- subway\uff08\u5730\u4e0b\u9244\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n
- instagram\uff08Instagram\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n
- postal\uff08\u90f5\u9001\u30c1\u30e9\u30b7\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n<\/ul>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u30ec\u30dd\u30fc\u30c8<\/b><\/p>\n\n- QRcode\uff08\u3059\u3079\u3066QR\u30b3\u30fc\u30c9\u7d4c\u7531\u3068\u5206\u304b\u308b\uff09<\/li>\n<\/ul>\n
URL\u751f\u6210\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9<\/h2>\n1. Google\u306e\u516c\u5f0f\u30c4\u30fc\u30eb\u3092\u4f7f\u7528<\/h3>\n
Campaign URL Builder<\/b>\u306b\u30a2\u30af\u30bb\u30b9\uff1a
https:\/\/ga-dev-tools.web.app\/ga4\/campaign-url-builder\/<\/a><\/p>\n2. \u5fc5\u8981\u306a\u60c5\u5831\u3092\u5165\u529b<\/h3>\nWebsite URL: https:\/\/example.com\nCampaign ID: \u4efb\u610f\uff08\u7a7a\u6b04\u3067\u3082OK\uff09\nCampaign Source: instagram\nCampaign Medium: QRcode\nCampaign Name: 2025spring\nCampaign Term: \u7a7a\u6b04\nCampaign Content: \u7a7a\u6b04\n<\/code><\/pre>\n3. \u751f\u6210\u3055\u308c\u305fURL\u3092\u30b3\u30d4\u30fc<\/h3>\n
\u5b8c\u6210\u3057\u305fURL\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\uff1a<\/p>\n
https:\/\/example.com\/?utm_source=instagram&utm_medium=QRcode&utm_campaign=2025spring\n<\/code><\/pre>\n![\"\"](\"https:\/\/code-plus.jp\/gp\/wp-content\/uploads\/Campaign-URL-Builder.png?ver=20261027193133\")
<\/p>\n
<\/p>\n
\u3053\u306eURL\u3067QR\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001Instagram\u7d4c\u7531\u306e\u6d41\u5165\u3068\u3057\u3066\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/p>\n
QR\u30b3\u30fc\u30c9\u4f5c\u6210\u306e\u304a\u3059\u3059\u3081\u30b5\u30a4\u30c8<\/h2>\n
UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3067QR\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u304c\u4fbf\u5229\u3067\u3059\uff1a<\/p>\n
\n- QR\u306e\u30b9\u30b9\u30e1<\/b>\uff08\u7121\u6599\uff09<\/li>\n
- Google Chart API<\/b>\uff08\u6280\u8853\u8005\u5411\u3051\uff09<\/li>\n<\/ul>\n
GA4\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n
\u8a2d\u5b9a\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c7\u30fc\u30bf\u306f\u3001GA4\u306e\u4ee5\u4e0b\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\uff1a<\/p>\n
\n- \u30ec\u30dd\u30fc\u30c8<\/b> \u2192 \u96c6\u5ba2<\/b> \u2192 \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97<\/b><\/li>\n
- \u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2<\/b>\u3067\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0<\/li>\n<\/ol>\n
\u5b9f\u969b\u306e\u904b\u7528\u4f8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\uff1a<\/p>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143\uff1a\n1. (direct) - 2,286\u30e6\u30fc\u30b6\u30fc\uff08\u76f4\u63a5\u6d41\u5165\uff09\n2. google - 175\u30e6\u30fc\u30b6\u30fc\uff08Google\u691c\u7d22\uff09\n3. subway - 44\u30e6\u30fc\u30b6\u30fc\uff08\u5730\u4e0b\u9244\u5e83\u544a\uff09\n4. instagram - 30\u30e6\u30fc\u30b6\u30fc\uff08Instagram\uff09\n<\/code><\/pre>\n\u904b\u7528\u306e\u30b3\u30c4\u3068\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n\u547d\u540d\u898f\u5247\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n
\u30c1\u30fc\u30e0\u5185\u3067\u547d\u540d\u898f\u5247\u3092\u6c7a\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\uff1a<\/p>\n
\u53c2\u7167\u5143\uff08utm_source\uff09\uff1a\n- subway\uff08\u5730\u4e0b\u9244\uff09\n- instagram\uff08Instagram\uff09\n- facebook\uff08Facebook\uff09\n- postal\uff08\u90f5\u9001\uff09\n- email\uff08\u30e1\u30fc\u30eb\uff09\n\n\u30e1\u30c7\u30a3\u30a2\uff08utm_medium\uff09\uff1a\n- QRcode\uff08QR\u30b3\u30fc\u30c9\uff09\n- social\uff08SNS\u6295\u7a3f\uff09\n- paid\uff08\u6709\u6599\u5e83\u544a\uff09\n- print\uff08\u5370\u5237\u7269\uff09\n<\/code><\/pre>\n\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n
UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u3001\u3059\u3079\u3066\u5c0f\u6587\u5b57\u3067\u7d71\u4e00\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u30c1\u30a7\u30c3\u30af<\/h3>\n
\u67081\u56de\u7a0b\u5ea6\u3001\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u3001\u52b9\u679c\u306e\u9ad8\u3044\u5a92\u4f53\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u307e\u3068\u3081<\/h2>\n
URL\u751f\u6210\u30c4\u30fc\u30eb\u3068UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\uff1a<\/p>\n
\n- \u3069\u306e\u5e83\u544a\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u304c\u5206\u304b\u308b<\/li>\n
- \u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u304c\u3067\u304d\u308b<\/li>\n
- ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u304c\u6e2c\u5b9a\u3067\u304d\u308b<\/li>\n
- \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u3067\u304d\u308b<\/li>\n<\/ul>\n
\u6700\u521d\u306f\u5c11\u3057\u624b\u9593\u306b\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u7d99\u7d9a\u3059\u308b\u3053\u3068\u3067\u5fc5\u305a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305c\u3072\u4eca\u65e5\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n
\n\u53c2\u8003\u30ea\u30f3\u30af<\/b><\/p>\n\n- GA4 Campaign URL Builder<\/a><\/li>\n
- Google Analytics \u30d8\u30eb\u30d7<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u30c1\u30e9\u30b7\u3084Instagram\u306a\u3069\u306e\u5e83\u544a\u3067\u300c\u3069\u3053\u304b\u3089\u6765\u305f\u4eba\u306a\u306e\u304b\u300d\u3092\u77e5\u308a\u305f\u3044\u3068\u601d\u3063\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1fGA4\uff08Google Analytics 4\uff09\u306eURL\u751f\u6210\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001QR\u30b3\u30fc\u30c9\u3084\u30ea\u30f3\u30af\u3054\u3068\u306b\u6d41\u5165\u5143\u3092\u7d30\u304b\u304f\u8ffd\u8de1\u3067\u304d[...]","protected":false},"author":1,"featured_media":7960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[283,284,285,282,281,280,125],"group":[],"pg":[],"class_list":["post-7954","post","type-post","status-publish","format-standard","has-post-thumbnail","category-analytic","tag-283","tag-284","tag-google-analytics","tag-282","tag-281","tag-url","tag-ga4"],"acf":[],"_links":{"self":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts\/7954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/comments?post=7954"}],"version-history":[{"count":0,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts\/7954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/media\/7960"}],"wp:attachment":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/media?parent=7954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/categories?post=7954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/tags?post=7954"},{"taxonomy":"group","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/group?post=7954"},{"taxonomy":"pg","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/pg?post=7954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u30aa\u30d7\u30b7\u30e7\u30f3\u30d1\u30e9\u30e1\u30fc\u30bf<\/h3>\n\n- utm_content\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\uff09<\/b>\uff1a\u540c\u3058\u5e83\u544a\u5185\u3067\u306e\u9055\u3044\u3092\u533a\u5225\uff08\u4f8b\uff1a\u4e0a\u90e8\u30dc\u30bf\u30f3\u3001\u4e0b\u90e8\u30dc\u30bf\u30f3\uff09<\/li>\n
- utm_term\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\uff09<\/b>\uff1a\u691c\u7d22\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n<\/ul>\n
\u5b9f\u8df5\u7684\u306a\u8a2d\u5b9a\u4f8b<\/h2>\n\u274c \u5206\u304b\u308a\u306b\u304f\u3044\u8a2d\u5b9a\u4f8b<\/h3>\n\u5730\u4e0b\u9244\u5e83\u544a\uff1a\nutm_source=qrcode\nutm_medium=subway\n\nInstagram\u6295\u7a3f\uff1a\nutm_source=instagram\nutm_medium=instagram\n<\/code><\/pre>\n\u3053\u306e\u8a2d\u5b9a\u3060\u3068\u3001GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u300cinstagram\u300d\u304c\u53c2\u7167\u5143\u3068\u30e1\u30c7\u30a3\u30a2\u4e21\u65b9\u306b\u8868\u793a\u3055\u308c\u3066\u6df7\u4e71\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n
\u2705 \u63a8\u5968\u3059\u308b\u8a2d\u5b9a\u4f8b<\/h3>\n\u5730\u4e0b\u9244\u5e83\u544a\uff1a\nutm_source=subway\nutm_medium=QRcode\nutm_campaign=2025spring\n\nInstagram\u6295\u7a3f\uff1a\nutm_source=instagram\nutm_medium=QRcode\nutm_campaign=2025spring\n\n\u90f5\u9001\u30c1\u30e9\u30b7\uff1a\nutm_source=postal\nutm_medium=QRcode\nutm_campaign=2025spring\n<\/code><\/pre>\n\u3053\u306e\u8a2d\u5b9a\u306a\u3089\u3001GA4\u3067\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u660e\u78ba\u306b\u533a\u5225\u3067\u304d\u307e\u3059\uff1a<\/p>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143\u30ec\u30dd\u30fc\u30c8<\/b><\/p>\n\n- subway\uff08\u5730\u4e0b\u9244\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n
- instagram\uff08Instagram\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n
- postal\uff08\u90f5\u9001\u30c1\u30e9\u30b7\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n<\/ul>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u30ec\u30dd\u30fc\u30c8<\/b><\/p>\n\n- QRcode\uff08\u3059\u3079\u3066QR\u30b3\u30fc\u30c9\u7d4c\u7531\u3068\u5206\u304b\u308b\uff09<\/li>\n<\/ul>\n
URL\u751f\u6210\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9<\/h2>\n1. Google\u306e\u516c\u5f0f\u30c4\u30fc\u30eb\u3092\u4f7f\u7528<\/h3>\n
Campaign URL Builder<\/b>\u306b\u30a2\u30af\u30bb\u30b9\uff1a
https:\/\/ga-dev-tools.web.app\/ga4\/campaign-url-builder\/<\/a><\/p>\n2. \u5fc5\u8981\u306a\u60c5\u5831\u3092\u5165\u529b<\/h3>\nWebsite URL: https:\/\/example.com\nCampaign ID: \u4efb\u610f\uff08\u7a7a\u6b04\u3067\u3082OK\uff09\nCampaign Source: instagram\nCampaign Medium: QRcode\nCampaign Name: 2025spring\nCampaign Term: \u7a7a\u6b04\nCampaign Content: \u7a7a\u6b04\n<\/code><\/pre>\n3. \u751f\u6210\u3055\u308c\u305fURL\u3092\u30b3\u30d4\u30fc<\/h3>\n
\u5b8c\u6210\u3057\u305fURL\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\uff1a<\/p>\n
https:\/\/example.com\/?utm_source=instagram&utm_medium=QRcode&utm_campaign=2025spring\n<\/code><\/pre>\n<\/p>\n
<\/p>\n
\u3053\u306eURL\u3067QR\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001Instagram\u7d4c\u7531\u306e\u6d41\u5165\u3068\u3057\u3066\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/p>\n
QR\u30b3\u30fc\u30c9\u4f5c\u6210\u306e\u304a\u3059\u3059\u3081\u30b5\u30a4\u30c8<\/h2>\n
UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3067QR\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u304c\u4fbf\u5229\u3067\u3059\uff1a<\/p>\n
\n- QR\u306e\u30b9\u30b9\u30e1<\/b>\uff08\u7121\u6599\uff09<\/li>\n
- Google Chart API<\/b>\uff08\u6280\u8853\u8005\u5411\u3051\uff09<\/li>\n<\/ul>\n
GA4\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n
\u8a2d\u5b9a\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c7\u30fc\u30bf\u306f\u3001GA4\u306e\u4ee5\u4e0b\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\uff1a<\/p>\n
\n- \u30ec\u30dd\u30fc\u30c8<\/b> \u2192 \u96c6\u5ba2<\/b> \u2192 \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97<\/b><\/li>\n
- \u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2<\/b>\u3067\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0<\/li>\n<\/ol>\n
\u5b9f\u969b\u306e\u904b\u7528\u4f8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\uff1a<\/p>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143\uff1a\n1. (direct) - 2,286\u30e6\u30fc\u30b6\u30fc\uff08\u76f4\u63a5\u6d41\u5165\uff09\n2. google - 175\u30e6\u30fc\u30b6\u30fc\uff08Google\u691c\u7d22\uff09\n3. subway - 44\u30e6\u30fc\u30b6\u30fc\uff08\u5730\u4e0b\u9244\u5e83\u544a\uff09\n4. instagram - 30\u30e6\u30fc\u30b6\u30fc\uff08Instagram\uff09\n<\/code><\/pre>\n\u904b\u7528\u306e\u30b3\u30c4\u3068\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n\u547d\u540d\u898f\u5247\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n
\u30c1\u30fc\u30e0\u5185\u3067\u547d\u540d\u898f\u5247\u3092\u6c7a\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\uff1a<\/p>\n
\u53c2\u7167\u5143\uff08utm_source\uff09\uff1a\n- subway\uff08\u5730\u4e0b\u9244\uff09\n- instagram\uff08Instagram\uff09\n- facebook\uff08Facebook\uff09\n- postal\uff08\u90f5\u9001\uff09\n- email\uff08\u30e1\u30fc\u30eb\uff09\n\n\u30e1\u30c7\u30a3\u30a2\uff08utm_medium\uff09\uff1a\n- QRcode\uff08QR\u30b3\u30fc\u30c9\uff09\n- social\uff08SNS\u6295\u7a3f\uff09\n- paid\uff08\u6709\u6599\u5e83\u544a\uff09\n- print\uff08\u5370\u5237\u7269\uff09\n<\/code><\/pre>\n\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n
UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u3001\u3059\u3079\u3066\u5c0f\u6587\u5b57\u3067\u7d71\u4e00\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u30c1\u30a7\u30c3\u30af<\/h3>\n
\u67081\u56de\u7a0b\u5ea6\u3001\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u3001\u52b9\u679c\u306e\u9ad8\u3044\u5a92\u4f53\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u307e\u3068\u3081<\/h2>\n
URL\u751f\u6210\u30c4\u30fc\u30eb\u3068UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\uff1a<\/p>\n
\n- \u3069\u306e\u5e83\u544a\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u304c\u5206\u304b\u308b<\/li>\n
- \u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u304c\u3067\u304d\u308b<\/li>\n
- ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u304c\u6e2c\u5b9a\u3067\u304d\u308b<\/li>\n
- \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u3067\u304d\u308b<\/li>\n<\/ul>\n
\u6700\u521d\u306f\u5c11\u3057\u624b\u9593\u306b\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u7d99\u7d9a\u3059\u308b\u3053\u3068\u3067\u5fc5\u305a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305c\u3072\u4eca\u65e5\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n
\n\u53c2\u8003\u30ea\u30f3\u30af<\/b><\/p>\n\n- GA4 Campaign URL Builder<\/a><\/li>\n
- Google Analytics \u30d8\u30eb\u30d7<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u30c1\u30e9\u30b7\u3084Instagram\u306a\u3069\u306e\u5e83\u544a\u3067\u300c\u3069\u3053\u304b\u3089\u6765\u305f\u4eba\u306a\u306e\u304b\u300d\u3092\u77e5\u308a\u305f\u3044\u3068\u601d\u3063\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1fGA4\uff08Google Analytics 4\uff09\u306eURL\u751f\u6210\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001QR\u30b3\u30fc\u30c9\u3084\u30ea\u30f3\u30af\u3054\u3068\u306b\u6d41\u5165\u5143\u3092\u7d30\u304b\u304f\u8ffd\u8de1\u3067\u304d[...]","protected":false},"author":1,"featured_media":7960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[283,284,285,282,281,280,125],"group":[],"pg":[],"class_list":["post-7954","post","type-post","status-publish","format-standard","has-post-thumbnail","category-analytic","tag-283","tag-284","tag-google-analytics","tag-282","tag-281","tag-url","tag-ga4"],"acf":[],"_links":{"self":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts\/7954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/comments?post=7954"}],"version-history":[{"count":0,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts\/7954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/media\/7960"}],"wp:attachment":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/media?parent=7954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/categories?post=7954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/tags?post=7954"},{"taxonomy":"group","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/group?post=7954"},{"taxonomy":"pg","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/pg?post=7954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u5b9f\u8df5\u7684\u306a\u8a2d\u5b9a\u4f8b<\/h2>\n\u274c \u5206\u304b\u308a\u306b\u304f\u3044\u8a2d\u5b9a\u4f8b<\/h3>\n\u5730\u4e0b\u9244\u5e83\u544a\uff1a\nutm_source=qrcode\nutm_medium=subway\n\nInstagram\u6295\u7a3f\uff1a\nutm_source=instagram\nutm_medium=instagram\n<\/code><\/pre>\n\u3053\u306e\u8a2d\u5b9a\u3060\u3068\u3001GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u300cinstagram\u300d\u304c\u53c2\u7167\u5143\u3068\u30e1\u30c7\u30a3\u30a2\u4e21\u65b9\u306b\u8868\u793a\u3055\u308c\u3066\u6df7\u4e71\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n
\u2705 \u63a8\u5968\u3059\u308b\u8a2d\u5b9a\u4f8b<\/h3>\n\u5730\u4e0b\u9244\u5e83\u544a\uff1a\nutm_source=subway\nutm_medium=QRcode\nutm_campaign=2025spring\n\nInstagram\u6295\u7a3f\uff1a\nutm_source=instagram\nutm_medium=QRcode\nutm_campaign=2025spring\n\n\u90f5\u9001\u30c1\u30e9\u30b7\uff1a\nutm_source=postal\nutm_medium=QRcode\nutm_campaign=2025spring\n<\/code><\/pre>\n\u3053\u306e\u8a2d\u5b9a\u306a\u3089\u3001GA4\u3067\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u660e\u78ba\u306b\u533a\u5225\u3067\u304d\u307e\u3059\uff1a<\/p>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143\u30ec\u30dd\u30fc\u30c8<\/b><\/p>\n\n- subway\uff08\u5730\u4e0b\u9244\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n
- instagram\uff08Instagram\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n
- postal\uff08\u90f5\u9001\u30c1\u30e9\u30b7\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n<\/ul>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u30ec\u30dd\u30fc\u30c8<\/b><\/p>\n\n- QRcode\uff08\u3059\u3079\u3066QR\u30b3\u30fc\u30c9\u7d4c\u7531\u3068\u5206\u304b\u308b\uff09<\/li>\n<\/ul>\n
URL\u751f\u6210\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9<\/h2>\n1. Google\u306e\u516c\u5f0f\u30c4\u30fc\u30eb\u3092\u4f7f\u7528<\/h3>\n
Campaign URL Builder<\/b>\u306b\u30a2\u30af\u30bb\u30b9\uff1a
https:\/\/ga-dev-tools.web.app\/ga4\/campaign-url-builder\/<\/a><\/p>\n2. \u5fc5\u8981\u306a\u60c5\u5831\u3092\u5165\u529b<\/h3>\nWebsite URL: https:\/\/example.com\nCampaign ID: \u4efb\u610f\uff08\u7a7a\u6b04\u3067\u3082OK\uff09\nCampaign Source: instagram\nCampaign Medium: QRcode\nCampaign Name: 2025spring\nCampaign Term: \u7a7a\u6b04\nCampaign Content: \u7a7a\u6b04\n<\/code><\/pre>\n3. \u751f\u6210\u3055\u308c\u305fURL\u3092\u30b3\u30d4\u30fc<\/h3>\n
\u5b8c\u6210\u3057\u305fURL\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\uff1a<\/p>\n
https:\/\/example.com\/?utm_source=instagram&utm_medium=QRcode&utm_campaign=2025spring\n<\/code><\/pre>\n<\/p>\n
<\/p>\n
\u3053\u306eURL\u3067QR\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001Instagram\u7d4c\u7531\u306e\u6d41\u5165\u3068\u3057\u3066\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/p>\n
QR\u30b3\u30fc\u30c9\u4f5c\u6210\u306e\u304a\u3059\u3059\u3081\u30b5\u30a4\u30c8<\/h2>\n
UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3067QR\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u304c\u4fbf\u5229\u3067\u3059\uff1a<\/p>\n
\n- QR\u306e\u30b9\u30b9\u30e1<\/b>\uff08\u7121\u6599\uff09<\/li>\n
- Google Chart API<\/b>\uff08\u6280\u8853\u8005\u5411\u3051\uff09<\/li>\n<\/ul>\n
GA4\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n
\u8a2d\u5b9a\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c7\u30fc\u30bf\u306f\u3001GA4\u306e\u4ee5\u4e0b\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\uff1a<\/p>\n
\n- \u30ec\u30dd\u30fc\u30c8<\/b> \u2192 \u96c6\u5ba2<\/b> \u2192 \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97<\/b><\/li>\n
- \u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2<\/b>\u3067\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0<\/li>\n<\/ol>\n
\u5b9f\u969b\u306e\u904b\u7528\u4f8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\uff1a<\/p>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143\uff1a\n1. (direct) - 2,286\u30e6\u30fc\u30b6\u30fc\uff08\u76f4\u63a5\u6d41\u5165\uff09\n2. google - 175\u30e6\u30fc\u30b6\u30fc\uff08Google\u691c\u7d22\uff09\n3. subway - 44\u30e6\u30fc\u30b6\u30fc\uff08\u5730\u4e0b\u9244\u5e83\u544a\uff09\n4. instagram - 30\u30e6\u30fc\u30b6\u30fc\uff08Instagram\uff09\n<\/code><\/pre>\n\u904b\u7528\u306e\u30b3\u30c4\u3068\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n\u547d\u540d\u898f\u5247\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n
\u30c1\u30fc\u30e0\u5185\u3067\u547d\u540d\u898f\u5247\u3092\u6c7a\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\uff1a<\/p>\n
\u53c2\u7167\u5143\uff08utm_source\uff09\uff1a\n- subway\uff08\u5730\u4e0b\u9244\uff09\n- instagram\uff08Instagram\uff09\n- facebook\uff08Facebook\uff09\n- postal\uff08\u90f5\u9001\uff09\n- email\uff08\u30e1\u30fc\u30eb\uff09\n\n\u30e1\u30c7\u30a3\u30a2\uff08utm_medium\uff09\uff1a\n- QRcode\uff08QR\u30b3\u30fc\u30c9\uff09\n- social\uff08SNS\u6295\u7a3f\uff09\n- paid\uff08\u6709\u6599\u5e83\u544a\uff09\n- print\uff08\u5370\u5237\u7269\uff09\n<\/code><\/pre>\n\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n
UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u3001\u3059\u3079\u3066\u5c0f\u6587\u5b57\u3067\u7d71\u4e00\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u30c1\u30a7\u30c3\u30af<\/h3>\n
\u67081\u56de\u7a0b\u5ea6\u3001\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u3001\u52b9\u679c\u306e\u9ad8\u3044\u5a92\u4f53\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u307e\u3068\u3081<\/h2>\n
URL\u751f\u6210\u30c4\u30fc\u30eb\u3068UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\uff1a<\/p>\n
\n- \u3069\u306e\u5e83\u544a\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u304c\u5206\u304b\u308b<\/li>\n
- \u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u304c\u3067\u304d\u308b<\/li>\n
- ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u304c\u6e2c\u5b9a\u3067\u304d\u308b<\/li>\n
- \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u3067\u304d\u308b<\/li>\n<\/ul>\n
\u6700\u521d\u306f\u5c11\u3057\u624b\u9593\u306b\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u7d99\u7d9a\u3059\u308b\u3053\u3068\u3067\u5fc5\u305a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305c\u3072\u4eca\u65e5\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n
\n\u53c2\u8003\u30ea\u30f3\u30af<\/b><\/p>\n\n- GA4 Campaign URL Builder<\/a><\/li>\n
- Google Analytics \u30d8\u30eb\u30d7<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u30c1\u30e9\u30b7\u3084Instagram\u306a\u3069\u306e\u5e83\u544a\u3067\u300c\u3069\u3053\u304b\u3089\u6765\u305f\u4eba\u306a\u306e\u304b\u300d\u3092\u77e5\u308a\u305f\u3044\u3068\u601d\u3063\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1fGA4\uff08Google Analytics 4\uff09\u306eURL\u751f\u6210\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001QR\u30b3\u30fc\u30c9\u3084\u30ea\u30f3\u30af\u3054\u3068\u306b\u6d41\u5165\u5143\u3092\u7d30\u304b\u304f\u8ffd\u8de1\u3067\u304d[...]","protected":false},"author":1,"featured_media":7960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[283,284,285,282,281,280,125],"group":[],"pg":[],"class_list":["post-7954","post","type-post","status-publish","format-standard","has-post-thumbnail","category-analytic","tag-283","tag-284","tag-google-analytics","tag-282","tag-281","tag-url","tag-ga4"],"acf":[],"_links":{"self":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts\/7954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/comments?post=7954"}],"version-history":[{"count":0,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts\/7954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/media\/7960"}],"wp:attachment":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/media?parent=7954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/categories?post=7954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/tags?post=7954"},{"taxonomy":"group","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/group?post=7954"},{"taxonomy":"pg","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/pg?post=7954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u5730\u4e0b\u9244\u5e83\u544a\uff1a\nutm_source=qrcode\nutm_medium=subway\n\nInstagram\u6295\u7a3f\uff1a\nutm_source=instagram\nutm_medium=instagram\n<\/code><\/pre>\n\u3053\u306e\u8a2d\u5b9a\u3060\u3068\u3001GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u300cinstagram\u300d\u304c\u53c2\u7167\u5143\u3068\u30e1\u30c7\u30a3\u30a2\u4e21\u65b9\u306b\u8868\u793a\u3055\u308c\u3066\u6df7\u4e71\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n
\u2705 \u63a8\u5968\u3059\u308b\u8a2d\u5b9a\u4f8b<\/h3>\n\u5730\u4e0b\u9244\u5e83\u544a\uff1a\nutm_source=subway\nutm_medium=QRcode\nutm_campaign=2025spring\n\nInstagram\u6295\u7a3f\uff1a\nutm_source=instagram\nutm_medium=QRcode\nutm_campaign=2025spring\n\n\u90f5\u9001\u30c1\u30e9\u30b7\uff1a\nutm_source=postal\nutm_medium=QRcode\nutm_campaign=2025spring\n<\/code><\/pre>\n\u3053\u306e\u8a2d\u5b9a\u306a\u3089\u3001GA4\u3067\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u660e\u78ba\u306b\u533a\u5225\u3067\u304d\u307e\u3059\uff1a<\/p>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143\u30ec\u30dd\u30fc\u30c8<\/b><\/p>\n\n- subway\uff08\u5730\u4e0b\u9244\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n
- instagram\uff08Instagram\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n
- postal\uff08\u90f5\u9001\u30c1\u30e9\u30b7\u304b\u3089\u306e\u6d41\u5165\uff09<\/li>\n<\/ul>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u30ec\u30dd\u30fc\u30c8<\/b><\/p>\n\n- QRcode\uff08\u3059\u3079\u3066QR\u30b3\u30fc\u30c9\u7d4c\u7531\u3068\u5206\u304b\u308b\uff09<\/li>\n<\/ul>\n
URL\u751f\u6210\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9<\/h2>\n1. Google\u306e\u516c\u5f0f\u30c4\u30fc\u30eb\u3092\u4f7f\u7528<\/h3>\n
Campaign URL Builder<\/b>\u306b\u30a2\u30af\u30bb\u30b9\uff1a
https:\/\/ga-dev-tools.web.app\/ga4\/campaign-url-builder\/<\/a><\/p>\n2. \u5fc5\u8981\u306a\u60c5\u5831\u3092\u5165\u529b<\/h3>\nWebsite URL: https:\/\/example.com\nCampaign ID: \u4efb\u610f\uff08\u7a7a\u6b04\u3067\u3082OK\uff09\nCampaign Source: instagram\nCampaign Medium: QRcode\nCampaign Name: 2025spring\nCampaign Term: \u7a7a\u6b04\nCampaign Content: \u7a7a\u6b04\n<\/code><\/pre>\n3. \u751f\u6210\u3055\u308c\u305fURL\u3092\u30b3\u30d4\u30fc<\/h3>\n
\u5b8c\u6210\u3057\u305fURL\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\uff1a<\/p>\n
https:\/\/example.com\/?utm_source=instagram&utm_medium=QRcode&utm_campaign=2025spring\n<\/code><\/pre>\n<\/p>\n
<\/p>\n
\u3053\u306eURL\u3067QR\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001Instagram\u7d4c\u7531\u306e\u6d41\u5165\u3068\u3057\u3066\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/p>\n
QR\u30b3\u30fc\u30c9\u4f5c\u6210\u306e\u304a\u3059\u3059\u3081\u30b5\u30a4\u30c8<\/h2>\n
UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3067QR\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u304c\u4fbf\u5229\u3067\u3059\uff1a<\/p>\n
\n- QR\u306e\u30b9\u30b9\u30e1<\/b>\uff08\u7121\u6599\uff09<\/li>\n
- Google Chart API<\/b>\uff08\u6280\u8853\u8005\u5411\u3051\uff09<\/li>\n<\/ul>\n
GA4\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n
\u8a2d\u5b9a\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c7\u30fc\u30bf\u306f\u3001GA4\u306e\u4ee5\u4e0b\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\uff1a<\/p>\n
\n- \u30ec\u30dd\u30fc\u30c8<\/b> \u2192 \u96c6\u5ba2<\/b> \u2192 \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97<\/b><\/li>\n
- \u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2<\/b>\u3067\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0<\/li>\n<\/ol>\n
\u5b9f\u969b\u306e\u904b\u7528\u4f8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\uff1a<\/p>\n
\u30bb\u30c3\u30b7\u30e7\u30f3\u53c2\u7167\u5143\uff1a\n1. (direct) - 2,286\u30e6\u30fc\u30b6\u30fc\uff08\u76f4\u63a5\u6d41\u5165\uff09\n2. google - 175\u30e6\u30fc\u30b6\u30fc\uff08Google\u691c\u7d22\uff09\n3. subway - 44\u30e6\u30fc\u30b6\u30fc\uff08\u5730\u4e0b\u9244\u5e83\u544a\uff09\n4. instagram - 30\u30e6\u30fc\u30b6\u30fc\uff08Instagram\uff09\n<\/code><\/pre>\n\u904b\u7528\u306e\u30b3\u30c4\u3068\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n\u547d\u540d\u898f\u5247\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n
\u30c1\u30fc\u30e0\u5185\u3067\u547d\u540d\u898f\u5247\u3092\u6c7a\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\uff1a<\/p>\n
\u53c2\u7167\u5143\uff08utm_source\uff09\uff1a\n- subway\uff08\u5730\u4e0b\u9244\uff09\n- instagram\uff08Instagram\uff09\n- facebook\uff08Facebook\uff09\n- postal\uff08\u90f5\u9001\uff09\n- email\uff08\u30e1\u30fc\u30eb\uff09\n\n\u30e1\u30c7\u30a3\u30a2\uff08utm_medium\uff09\uff1a\n- QRcode\uff08QR\u30b3\u30fc\u30c9\uff09\n- social\uff08SNS\u6295\u7a3f\uff09\n- paid\uff08\u6709\u6599\u5e83\u544a\uff09\n- print\uff08\u5370\u5237\u7269\uff09\n<\/code><\/pre>\n\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n
UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u3001\u3059\u3079\u3066\u5c0f\u6587\u5b57\u3067\u7d71\u4e00\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u30c1\u30a7\u30c3\u30af<\/h3>\n
\u67081\u56de\u7a0b\u5ea6\u3001\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u3001\u52b9\u679c\u306e\u9ad8\u3044\u5a92\u4f53\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u307e\u3068\u3081<\/h2>\n
URL\u751f\u6210\u30c4\u30fc\u30eb\u3068UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\uff1a<\/p>\n
\n- \u3069\u306e\u5e83\u544a\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u304c\u5206\u304b\u308b<\/li>\n
- \u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u304c\u3067\u304d\u308b<\/li>\n
- ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u304c\u6e2c\u5b9a\u3067\u304d\u308b<\/li>\n
- \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u3067\u304d\u308b<\/li>\n<\/ul>\n
\u6700\u521d\u306f\u5c11\u3057\u624b\u9593\u306b\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u7d99\u7d9a\u3059\u308b\u3053\u3068\u3067\u5fc5\u305a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305c\u3072\u4eca\u65e5\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n
\n\u53c2\u8003\u30ea\u30f3\u30af<\/b><\/p>\n\n- GA4 Campaign URL Builder<\/a><\/li>\n
- Google Analytics \u30d8\u30eb\u30d7<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u30c1\u30e9\u30b7\u3084Instagram\u306a\u3069\u306e\u5e83\u544a\u3067\u300c\u3069\u3053\u304b\u3089\u6765\u305f\u4eba\u306a\u306e\u304b\u300d\u3092\u77e5\u308a\u305f\u3044\u3068\u601d\u3063\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1fGA4\uff08Google Analytics 4\uff09\u306eURL\u751f\u6210\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001QR\u30b3\u30fc\u30c9\u3084\u30ea\u30f3\u30af\u3054\u3068\u306b\u6d41\u5165\u5143\u3092\u7d30\u304b\u304f\u8ffd\u8de1\u3067\u304d[...]","protected":false},"author":1,"featured_media":7960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[283,284,285,282,281,280,125],"group":[],"pg":[],"class_list":["post-7954","post","type-post","status-publish","format-standard","has-post-thumbnail","category-analytic","tag-283","tag-284","tag-google-analytics","tag-282","tag-281","tag-url","tag-ga4"],"acf":[],"_links":{"self":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts\/7954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/comments?post=7954"}],"version-history":[{"count":0,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/posts\/7954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/media\/7960"}],"wp:attachment":[{"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/media?parent=7954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/categories?post=7954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/tags?post=7954"},{"taxonomy":"group","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/group?post=7954"},{"taxonomy":"pg","embeddable":true,"href":"https:\/\/code-plus.jp\/gp\/wp-json\/wp\/v2\/pg?post=7954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}